Ensures drive & execution of consumer activation activities

● Institute and follow strong activation SOP disciplines
● Across assigned cluster, Increase acquisition, usage and retention
● Lead in consumer segmentation and profiling with respective offers and products for each segment.
● Develop customized marketing strategies and campaign plans across the assigned cluster.



Competencies, Knowledge, Skills & Attitudes
● Advanced skills in statistical analysis tools – Excel/SPSS. SQL mastery a distinctive advantage
● Strong analytical and Problem-solving skills.
● Excellent Negotiation and Presentation skills
● Excellent interpersonal and communication skills (Both oral and written).
● Customer Oriented
● High personal standard.
● Strong interpersonal and people skills
● Innovative and creative
● Strong familiarity with business management
● Confident, self-assured, personable and presentable.
● Highly organized, conscientious and detail-oriented.
● Degree in Business Management/ Business Administration


Key Accountabilities:
● Execute activation campaigns as per designed schedule and mechanics
● Ensure that campaigns are running as per plan
● Monitor and measure service uptime for responsible product line
● Analyze user and campaign trends to offer predictive analysis useful for increased conversion and
● Study campaign trends and offer insights leading to reactive action
● and predictive insights
● Develop proposals in line with agreed financial thresholds and achieve agreed set activation targets

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